Tuesday, December 7, 2010

Pop Tarts Flavorhood 2009 TV Commercial

Pop-tarts are the perfect treat for any child. They come in a foil wrapper and are not likely to spoil. You can eat them cold or heat them up. You can toast them and dunk them in nice warm hot chocolate if you choose. So Pop-Tarts really are a versatile food. Having eaten only one pop-tart in my life, I paid a visit to the web site (poptarts.com) and found there is very little information about Pop-tarts. The video reflects the website, and opens with a short video advising children to get outside and play. This suggests that the Pop-tart people feel guilty due to the increasing number of children becoming obese thanks to the growing number of sweet and calorific treats on offer at supermarkets. The commercial appeals to children as a colourful setting, glamorising Pop-tarts as a tasty snack. What it neglects to tell you is that is packed with e-numbers and will give your child a chronic sugar rush and could set them on the path to diabetes.
Having found a lack of information on the Pop-tarts website, I went to the makers of the treat: http://www2.kelloggs.com/ProductBrand.aspx?id=202 which has a happy promotional logo: "Great-tasting Kellogg's® Pop-Tarts® toaster pastries are fully baked and ready to eat right from the box, or you can warm them in the toaster. And many varieties are exceptionally delicious frozen. Pop-Tarts provide seven essential vitamins and minerals. They contain zero grams of trans fat, and they are available in a variety of favorite flavors. When you're on the go, take along Go-Tarts™snack bars - everything you love about Pop-Tarts, now in a bar." The website boasts over 40 flavours, and the company has also introduced other calorific treats packed with fat and other unheard of ingredients they conveniently leave out. It would seem that the company keep dishing out more and more products similar to the tasty Pop-tarts to tempt children when really it is advertising like the Pop-tart commercial that are one of four commercials on day time and prime-time television devoted to food and drinks and beg questions about the part television plays in obesity. Out of 5,724 commercials recorded, 1,162 were food-related, with 91.2% of food promotions in English, and 8.7% in Spanish. Only 1 commercial was bilingual. Overall, nearly 1 in 5 advertisements was for a food or nutrition-related product, with 5.2 food advertisements presented every hour. Fast-food restaurants, sugary food, chips/crackers, and sugar-added beverages collectively accounted for more than 70% of food commercials; 34% were for ''food on the run,'' fast-food restaurants and convenience food. Commercials on the children’s networks are predominately for sugary cereals and sweets, high fat food, convenience of fast food restaurant food, and chips and crackers. For the child consumer, they are exposed to 76% more food commercials per hour than any other of the general audience networks. During the Saturday morning slot from 7 till 10 am the food commercials mainly consist of more saturated food and approximately 7 commercials per hour appear in programming on children’s networks, which is roughly 1 food commercial every 8 minutes.

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