Wednesday, December 8, 2010
2004 Pepsi advert.
This is the 2004 Pepsi advert featuring Britney Spears, Beyonce, Pink and Enrique Iglesias. It has used the theme of Gladiators with Enrique as the Emperor and Britney, Beyonce and Pink as the gladiators.
The whole video shows strength and power. The three gladiators were at the time of making and showing this advert probably the most powerful and well known singers around in the world and are all also American. All three females have powerful voices which is shown in the advert as they sing a cover of Queen's 'We will rock you' and they are also dressed and ready to fight which is another example of power and strength. At the end with purely the power of their voices and the, they crowd manage to over power the Emperor and make him fall into the arena and face a tiger.
Everything aspect of this film draws me to think that the idea behind the video is to make people think that drinking Pepsi will some how make you strong and powerful like Britney Spears and Beyonce and Pink. Also, the fact that the three female Gladiators where able to over power the Emperor may have been used to appeal to women to drink Pepsi and they might get the same feeling of power over men and any sort of ruler that they have over them. If you looked further into it, it is three American women over powering a Spanish man, which might appeal to America because of the power over another nation.